At Lenovo, I played a key role in supporting B2B marketing at the national level, closely collaborating with the marketing department. My responsibilities included planning and executing quarterly activities, managing net budgets funded by both Lenovo and strategic partners (AMD, Intel, Microsoft, NVIDIA, Google), and justifying their use locally and regionally.

After defining plans and available resources, I coordinated initiatives with advertising, public relations, and telemarketing agencies, ensuring compliance with brand guidelines and approved activities. Managing mixed budgets was challenging, as it required balancing the ecosystem’s brand directives effectively.

For B2B events, I oversaw logistics, detailed schedules, and the collection of databases reflecting activity outcomes, delivering clear reports to the company and strategic partners. I also contributed to activities promoting the company’s goods and services in collaboration with wholesalers, governmental entities, and other key stakeholders.